Welcome to Metropolitan Mall Bekasi, where shopping, entertainment, and convenience converge. This iconic mall has been a beloved destination for locals and visitors alike since its grand opening in 2010. Nestled in the bustling city of Bekasi, the mall is easily accessible by car or public transportation, making it a prime location for a day of retail therapy.
Metropolitan Mall Bekasi boasts an impressive size of over 100,000 square meters, housing a diverse mix of over 300 stores. Whether you’re looking for the latest fashion trends, delectable dining options, cutting-edge electronics, or thrilling entertainment, this mall has something for every taste and preference.
Metropolitan Mall Bekasi Overview
Metropolitan Mall Bekasi, or commonly known as Metmall Bekasi, is a prominent shopping and entertainment destination in the eastern part of Jakarta, Indonesia. It opened its doors in 2003 and has undergone several expansions and renovations over the years to meet the evolving needs of its patrons.
The mall is strategically located in the heart of Bekasi, a densely populated city with a rapidly growing economy. It is easily accessible by car, public transportation, and the elevated Bekasi Light Rail Transit (LRT) system. The surrounding area is a vibrant hub of residential, commercial, and educational institutions, making Metmall Bekasi a convenient and accessible destination for shoppers from various backgrounds.
Metropolitan Mall Bekasi is a popular shopping destination in the heart of Bekasi. It offers a wide range of retail stores, restaurants, and entertainment options. If you’re looking for a comfortable and convenient place to stay while exploring Bekasi, consider Burza Hotel Jogja.
This modern hotel is located just a short drive from Metropolitan Mall Bekasi and offers a variety of amenities to make your stay enjoyable. After a day of shopping and sightseeing, you can relax in the hotel’s outdoor pool or work out in the fitness center.
Metropolitan Mall Bekasi is a great place to find everything you need, from fashion to food to entertainment.
Key Statistics
- Size: Approximately 150,000 square meters of gross leasable area
- Number of Stores: Over 400 retail outlets, including fashion boutiques, department stores, electronics shops, and specialty stores
- Annual Foot Traffic: Over 15 million visitors per year
Tenant Mix and Anchor Stores
Metropolitan Mall Bekasi boasts a diverse tenant mix that caters to a wide range of shopper needs. The mall features several major anchor stores, including:
Anchor Stores, Metropolitan mall bekasi
- Matahari Department Store: Offers a wide selection of fashion, accessories, homeware, and electronics.
- Hypermart: A hypermarket offering groceries, household items, and other daily necessities.
- CGV Cinemas: A multiplex cinema with state-of-the-art screens and a variety of movie options.
- Ace Hardware: A home improvement store with a vast selection of tools, hardware, and home decor.
In addition to these anchor stores, the mall houses a wide range of other stores, categorized as follows:
Store Categories
- Fashion: Over 100 stores offering clothing, shoes, bags, and accessories from various brands.
- Dining: A food court with over 20 eateries serving a variety of cuisines, as well as several standalone restaurants.
- Electronics: Stores specializing in smartphones, laptops, cameras, and other electronic devices.
- Entertainment: A game arcade, a bowling alley, and a children’s play area.
Among the notable tenants that contribute to the mall’s appeal are:
Unique Tenants
- Miniso: A Japanese variety store offering a wide range of products from stationery to homeware.
- Cotton On: An Australian fashion brand known for its affordable and stylish clothing.
- Starbucks: A global coffeehouse chain with a large presence in the mall.
Mall Design and Ambiance
Metropolitan Mall Bekasi’s architectural style blends modern and contemporary elements, creating an inviting and sophisticated ambiance. The mall’s interior design is characterized by clean lines, neutral tones, and an abundance of natural light. The use of large windows and skylights allows for ample sunlight to penetrate the mall, creating a bright and airy atmosphere.
Open Spaces and Seating Areas
The mall’s spacious layout provides ample room for shoppers to navigate comfortably. Wide corridors and open plazas encourage a leisurely shopping experience, allowing visitors to take their time browsing through the various stores. Strategically placed seating areas throughout the mall offer a comfortable respite for shoppers to relax and recharge.
These seating areas are often located near natural light sources, creating a calming and inviting atmosphere.
Contribution to Shopping Experience
The mall’s design contributes significantly to the overall shopping experience. The use of natural light, open spaces, and comfortable seating areas creates a welcoming and pleasant environment that encourages shoppers to linger and enjoy their time at the mall. The mall’s architectural style and interior design seamlessly complement the diverse tenant mix, creating a harmonious and cohesive shopping destination.
Amenities and Services
Metropolitan Mall Bekasi offers a wide range of amenities and services to ensure a comfortable and convenient shopping experience for its visitors.
The mall features ample parking spaces for both cars and motorcycles, as well as dedicated parking areas for disabled visitors. There are also well-maintained restrooms located throughout the mall, providing convenience for shoppers.
ATMs and Banking Services
For financial transactions, the mall houses several ATMs from various banks, allowing shoppers to easily withdraw cash or make deposits.
Metropolitan Mall Bekasi is a great place to shop for all your needs, from groceries to clothes to electronics. But if you’re looking for a more relaxed and laid-back shopping experience, you might want to consider heading to Canggu Bali.
Canggu is a beautiful beach town with a vibrant arts and culture scene. There are plenty of shops and boutiques to explore, as well as cafes, restaurants, and bars. And of course, there’s the beach! So if you’re looking for a place to relax and shop, Metropolitan Mall Bekasi is a great option.
Concierge Services
Metropolitan Mall Bekasi provides concierge services to assist visitors with various needs. The concierge desk is located on the ground floor and offers services such as directions, restaurant recommendations, and lost and found.
Special Events and Promotions
Throughout the year, the mall hosts various special events and promotions to attract shoppers and create a lively atmosphere. These events may include seasonal sales, fashion shows, exhibitions, and entertainment performances.
Metropolitan Mall Bekasi, with its vast retail offerings and entertainment options, is a shopper’s paradise. If you’re looking for a similar experience abroad, consider visiting the Pavilion Kuala Lumpur. This iconic mall in Malaysia boasts a stunning architecture, luxurious boutiques, and an array of dining choices.
While Metropolitan Mall Bekasi caters primarily to local shoppers, Pavilion Kuala Lumpur attracts a more international crowd. Nevertheless, both malls offer a memorable shopping experience that will leave you wanting more.
Comfort and Convenience
The mall’s management is committed to providing a comfortable and convenient shopping environment for its visitors. The mall is fully air-conditioned and features wide, well-lit corridors for easy navigation. There are also comfortable seating areas located throughout the mall where shoppers can rest and relax.
Target Audience and Marketing Strategies
Metropolitan Mall Bekasi caters to a diverse target audience, including families, young adults, and affluent residents of the surrounding area. The mall’s marketing strategies are designed to appeal to these groups and drive foot traffic and sales.
Marketing Strategies
The mall employs various marketing strategies to reach its target audience, including:
- Advertising campaigns:Metropolitan Mall Bekasi runs advertising campaigns in local print, radio, and television media, as well as online channels, to promote its offerings and events.
- Social media presence:The mall maintains a strong social media presence on platforms like Facebook, Instagram, and Twitter to engage with its target audience, share updates, and run contests and promotions.
- Loyalty programs:The mall offers a loyalty program that rewards repeat customers with points and exclusive discounts, encouraging customer retention and repeat visits.
Tailoring Offerings and Promotions
Metropolitan Mall Bekasi tailors its offerings and promotions to appeal to its target audience by:
- Offering a wide range of retail options, including fashion, beauty, electronics, and home goods, to cater to the diverse needs of its customers.
- Hosting regular events and promotions, such as fashion shows, live music performances, and family-friendly activities, to create a lively and engaging atmosphere.
- Providing amenities and services that enhance the shopping experience, such as free Wi-Fi, valet parking, and a food court with a variety of dining options.
Community Involvement and Partnerships
Metropolitan Mall Bekasi actively engages with the local community through various initiatives, fostering a positive relationship and contributing to the area’s well-being.
Community Events and Sponsorships
The mall regularly hosts community events, such as charity bazaars, cultural performances, and workshops. These events provide a platform for local businesses and organizations to connect with the community while promoting social and cultural exchange. The mall also sponsors local sports teams and community initiatives, supporting youth development and promoting a healthy and active lifestyle.
Partnerships with Local Businesses
Metropolitan Mall Bekasi has established partnerships with local businesses to offer exclusive promotions and discounts to mall visitors. These partnerships benefit both the mall and local businesses by driving foot traffic and supporting the local economy. The mall also collaborates with local educational institutions, offering internship opportunities and organizing career fairs to connect students with potential employers.
Social and Economic Impact
The mall’s presence has a positive impact on the social and economic well-being of the area. It provides employment opportunities for local residents and generates tax revenue for the city. The mall also attracts visitors from neighboring areas, boosting the local economy and supporting the development of the surrounding community.
Sustainability and Environmental Initiatives
Metropolitan Mall Bekasi has implemented various initiatives to reduce its environmental impact and promote sustainability. The mall has achieved energy efficiency through the use of LED lighting, efficient HVAC systems, and motion sensors. Waste management is prioritized with a comprehensive recycling program and waste reduction strategies.
Water conservation measures include low-flow fixtures and rainwater harvesting systems.
Certifications and Awards
Metropolitan Mall Bekasi has received recognition for its sustainability efforts. The mall has been awarded a Green Building certification for its environmentally friendly design and practices. Additionally, it has received several awards from industry organizations for its commitment to sustainability.
Brand Image Contribution
The mall’s sustainability initiatives contribute positively to its brand image. By demonstrating a commitment to environmental responsibility, Metropolitan Mall Bekasi appeals to eco-conscious consumers and aligns with the growing demand for sustainable practices in the retail industry. The mall’s sustainability initiatives enhance its reputation as a responsible and forward-thinking business.
Final Conclusion
Metropolitan Mall Bekasi is more than just a shopping center; it’s a vibrant hub for the community. The mall regularly hosts special events, promotions, and exhibitions, creating a lively and engaging atmosphere. Its commitment to sustainability and environmental initiatives further solidifies its position as a responsible corporate citizen.
As you step into Metropolitan Mall Bekasi, you’ll be greeted by a welcoming ambiance and a wide array of retail experiences. Whether you’re a local resident or a visitor, this mall promises an unforgettable shopping adventure.
Top FAQs
What are the hours of operation for Metropolitan Mall Bekasi?
The mall is open daily from 10 am to 10 pm.
Does the mall offer free parking?
Yes, Metropolitan Mall Bekasi provides ample free parking for its patrons.
Are there any ATMs located within the mall?
Yes, there are several ATMs conveniently located throughout the mall.
Can I bring my pet into the mall?
No, pets are not allowed inside Metropolitan Mall Bekasi.
